by EMILY WILSON, MANAGING EDITOR on JULY 16, 2013
(illustration taken from Vision Critical report)
A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest. More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report. Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.”
An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who…
Originally posted by Magnet Media
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